Benefits of Webinars over Traditional Seminars A web-based seminar, also known as a webinar, is a method for businesses to communicate a message to a big audience, without making guests spend time and money traveling to a brick-and-mortar location. Webinars may be used in a many different ways. From sales and marketing presentations to hosting online seminars, lectures and conference, businesses in each industry can gain from this dynamic method of communication. Webinars can be specifically used to: Get business contacts – A business that is new to an industry can hold a webinar to introduce the business and start establishing a brand. The audience can associate a face with a business name and also interact with the speaker. This boosts credibility and sets off a connection between presenters and attendees.
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Showcase business as an industry-recognized – In a very competitive market, standing out is among rivals is crucial. Webinars let a business build-up their image as specialists in their field and prove they are the “go-to” guys for industry related concerns.
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Promote a product, new or existing – Webinars are the best platform to sell as well as promote products like books and videos. At the close of the seminar, the audience can be led to a purchase page or be given instructions on how to buy the product. Maintain close ties with clients – As webinars make business more personal, a brand can use this to nurture relationships with its current client base. These web meetings can be used for answering clients’ questions, as well as for product release updates and client training. Reduce expenses – Through webinars, businesses can save thousands of dollars on seminar or conference-related expenses, such as travel costs, venue rentals, etc. Increase a business’ value – In our globalized economy today, gaining a competitive edge over others in your industry can get you ahead. Video conferencing offers you a wider market reach and lets you to provide improved support for remote staff, ultimately enabling you to recruit and keep good employees, which in turn lets you serve your client base better and expand your business. Build a profit center – Businesses can earn cash by hosting webinars. If a business talks about a controversial industry-related subject they collect fees from attendees or even sell recorded downloads. Obtain sales leads – Hosting an online webinar is a good chance for sales and marketing teams to collect leads. Upon sign-up, businesses can require attendees to register. The information to be gathered from the registration can then be submitted to the sales staff as warm leads to pursue.